We created a campaign featuring teen girls who live life on their own terms and rely on milk to get them through the day. We showcased milk’s 9 essential nutrients along with 9 empowering individuals.
Girls submitted videos highlighting their lifestyle and how milk is part of their daily routine. America voted on the 27 semifinalists and the 9 girls were celebrated by being flown to New York City for their own group milk mustache photoshoot. The ad ran in People, Seventeen, and Teen Vogue. They also were contributing writers on Seventeen.com’s Power of 9 blog.
CW: Emma Yeats