Established dynamic treatments to support personalized messages on an individual level. The framework was influenced by the needs of the brand and we anticipated any seasonal updates so the framework can withstand the evolution.
The online and offline transactions have an impact on the final outcome and thousands of iterations are produced based on the templates. I was the creative lead on Bergdorf Goodman and helped grow this into a $15 million account.
Created an interactive banner unit to show that the Fiat 500 series takes driving to a whole new level. When “Turn Me On” is pressed, the car starts up, plays music from Beats Audio, takes a spin around the page, and drives into the expanded unit, where users can explore every aspect of the 500.
Developed robust treatments to align closely with the brand and support everything from store openings to new product launches. The framework created an opportunity to have ongoing conversations with the customer and utilize dynamic push and pull data.
This video showcases top-level dynamic capabilities for the current Ann Taylor solutions, along with proposed concepts for desktop, video and mobile interstitial. We highlighted the opportunity to support animated gif’s, shoppable looks and incorporating Instagram images, all while continuing the conversation with the consumer.
Brought a fresh perspective to the McDonald’s brand with the launch of their Real Fruit Smoothies.
Highlighted the fresh ingredients used in each smoothie to heighten the senses and bring the flavors to life.
We created a campaign featuring teen girls who live life on their own terms and rely on milk to get them through the day. We showcased milk’s 9 essential nutrients along with 9 empowering individuals.
Girls submitted videos highlighting their lifestyle and how milk is part of their daily routine. America voted on the 27 semifinalists and the 9 girls were celebrated by being flown to New York City for their own group milk mustache photoshoot. The ad ran in People, Seventeen, and Teen Vogue. They also were contributing writers on Seventeen.com’s Power of 9 blog.
CW: Emma Yeats
At Conversant, being different is in our DNA. Our associates come from all corners of the city to work toward a common goal. We commissioned Asend and Jyro, two Chicago graffiti artists who understand the importance of having a unique viewpoint.
The artwork is featured in the hallways on the 22nd floor and represents where we’ve been and where we’re going.
Led the creative on multiple responsive interactive pre-roll units. These shells allowed dynamic text or products to be incorporated and can be interchanged with static elements. By collaborating closely with the creative technologist, we were able to build back-end capabilities which would allow elements such as textures to bring in the depth of the brand.
Creative Technologist: Leah Whittaker
Unveiled rebranding for 3D Exhibits' custom booth which focuses on process, relationships and details.
Redesigned the Maytag.com homepage to provide a platform where defined spaces are interchangeable, yet always emphasize the Maytag quality and details.
Home Depot + Maytag
Created a Home Depot-based landing page with co-op web banners to align Home Depot and Maytag brands.
Merged Jack Daniel’s masculinity with the feminine personality of Ginger in an effort to market whiskey to more women.
